About Me.

I have always believed that every experience leads to the next and as a professional communicator for more than 40 years, I’ve seen that play out.  My career began as a DJ and radio reporter covering everything from local elections to the birth of baby whales at Seaworld. The last big story I covered was the explosion of Space Shuttle Challenger, an experience that was devastating for everyone involved, including young reporters like me. Soon after, I made the decision to change careers. But I left journalism having the highest respect for all reporters.

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Nine months later I had made the jump to Public Relations where my first job included producing public affairs programs for a cable television company’s public access channel. It wasn’t quite Wayne’s World, but working there helped me appreciate the kaleidoscope of characters who form a community.

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Appreciating other cultures and sensibilities became extremely important when I joined Universal Orlando, where I had the opportunity to travel the world developing and executing proactive media outreach campaigns that reached millions of audience members. That experience also taught me the value of “team.” Most of our press activities were star-studded extravaganzas, conceived over months and implemented over days, weeks or months that required teams of people working together to achieve company goals.

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Universal also allowed me the opportunity to expand my marketing and branding skills which served me well as I was able to transition to the vice president of marketing and communications for the local United Way. Working with United Way and the dozens of other charities it helped support was eye opening. There, I witnessed first-hand, the value of the nonprofit sector to a community, which is immeasurable.

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More than a decade after I first left cable television, I found myself back in the industry working for Bright House Networks, this time as a public relations/public affairs executive. Compared to the 1980's, cable TV in the early 2000s was practically unrecognizable.  The industry whose growth seemed unstoppable 10 years earlier, was now facing serious competition from telephone companies and the internet. The rest, as they say, is history.

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As dynamic as changes in the cable industry were, they pale in comparison to what was and is happening in health care. I worked for Orlando Health for 18 years before retiring as AVP of public affairs/media relations in January 2026. Working in health care was as satisfying as it was exhausting and as heartwarming as it was heartbreaking. I was lucky enough to lead several iterations of amazing teams through some of the most touching patient stories, manage countless issues and tackle major crises, including leading the health system’s press response to the 2016 Pulse Nightclub massacre. My team and I never let up sharing information about the amazing care patients received, the medical miracles that occurred daily and the importance of community during that horrific event.

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After retirement, I started my consulting business to share my 40+ years of communication knowledge with others. Here’s what I’ve learned over that time; effective communication is sometimes very difficult, often very simple, but always necessary. Contact me to discuss your specific needs and how I can help.